This Sunday, the 2014 NBA All-Star Game will unfold in New Orleans.  These guys are some of the most talented and passionate players in the league’s history.  I wish I could be there.  But while the All-Star players go at each other on the floor, there will be unsung heroes in the crowd – taking one for their own private teams.

I’m talking about the individuals who choose not to drink alcohol during the event so that they can drive their friends home safely.  As the former Senior Director of Security for the NBA, I’ve seen this scenario play out in ways both good and bad – and I can’t credit these people enough. That’s why Hillard Heintze has been partnering with Techniques for Effective Alcohol Management (TEAM) Coalition for many years now.  That’s why we support TEAM’s Responsibility Has Its Rewards (RHIR) sweepstakes for Designated Drivers by providing background screening of the winners.

How We Support These Individuals

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.  TEAM Coalition members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

Background Checks Confirm the Winners’ Eligibility

“As we have for many years,” Arnette Heintze, CEO of Hillard Heintze said, “we are proud to be partnering with TEAM Coalition in keeping NBA fans and their families – and other people on our roads safe.”  Hillard Heintze conducts the background checks for the winners using the advanced technology and services of S2Verify, LLC, one of the fastest growing companies in the employee screening market and the leading screening industry process innovator.

More Validating Ahead

In addition to the NBA All-Star Game and the NBA Finals, Hillard Heintze will partner with TEAM Coalition to provide similar background screening services for fans who pledge to be responsible and therefore become entered to win a trip to collegiate and professional sporting events including the NCAA® Men’s Final Four®, the NCAA® Women’s Final Four® in April, the 2014 MLB All-Star Game in July and the 2014 MLS All-Star Game in August.

What Can You Do To Support Responsible Drinking?

If this priority is compelling to you, join us in making a difference.  Become familiar with TEAM’s program – and its website – and how it’s saving lives.  Got ideas on how to increase awareness?  Share them with me.  What are they?