

For other companies, the strategic challenge isn’t growing the brand, it’s building and growing the operational footprint required to keep up with current or anticipated demand. This is particularly true for highly successful companies undergoing periods of high growth. In fact, we find that many executives – especially those not familiar with the homeland security and law enforcement markets – often invest themselves and their companies heavily in programs, philosophies and management styles that are not well aligned with how their products or services are typically evaluated, tested, approved for use, purchased and maintained by critical executive “owners” within the homeland security and law enforcement culture and decision-making environment.
The miscalculations can be subtle but punitive. They can also be fatal. Hillard Heintze specializes in helping these executives and new market entry teams calibrate, position and fine-tune their approach to one, a few or nearly every facet of new product or service program development and management for these markets.