| Case Study: #107 |   |
Intercepting a Competitor’s
Attempt to Undermine a Major Company Event
| Industry: | Consumer Goods |
| Client: | A Market Share Challenger in a Key Segment |
| Service: | Major Event Security, Executive Protection, Counter Intelligence |
Client’s Challenge: Just before it planned to host 14,000 client attendees
at a large international event in a major U.S. convention capital, a publically-traded company – and the high-profile event planning company it asked to coordinate the event – asked Hillard Heintze to oversee all security operations.
The Hillard Heintze Solution: What made this a highly complex task wasn’t just the high number of attendees and the multi-day, 24-hour nature of the event. It was also that the “envelope” of security encompassed the entirety of one of the most prestigious luxury hotels in the US as well as the adjacent convention center – along with multiple off-site dinners, VIP keynote speakers, event lodging at six different hotels, and an eight-hour scheduled evening celebration with several live bands. Without the opportunity to conduct a pre-advance visit – and without any prior relationship with the client, the venue, or any of its third-party vendors, Hillard Heintze arrived on site one day before pre-event gatherings. From that point forward, Hillard Heintze oversaw and managed all phases of security, including, for example, executive protection, event security, guard services, liaison with local authorities and counter-intelligence.
Impact on the Client’s Business: These best practice security measures enabled the event to be carried out without incident. In fact, Hillard Heintze uncovered plans by individuals to infiltrate the event, create disruption and cause embarrassment to the client’s COO on the second day of the conference. Hillard Heintze’s informants and counter-intelligence strategy also thwarted a well-organized attempt to inflict brand damage during the conference by unauthorized individuals organized and hired by one of the client’s major competitors. During the time period covered by these services, the integrity of the conference, the business focus of the client’s executive team and their brand reputation remained protected and intact.
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UNPLUGGED:
A FRANK OPINION
The Perspective of Hillard Heintze’s CEO
“This assignment stands out for three reasons. One was the sheer scale of the event. Special factors related to the client’s prestige. The volume of people attending. The number of venues. The complexity of planning and planners – with everyone already in full stride by the time we stepped in.
The second factor was timing – or lack of it. And the need to be in full-scale, high performance, pitch-of-the-battle mode – essentially within hours.
But the most crucial factor ended up being the counter-intelligence. Which is something that even the largest security management firms don’t do well. Quickly and quietly, we were able to identify the threats and intervene.”
